I think that my media product challenges conventions of music videos. I decided to not use lip syncing within the video but show a narrative that would keep the audience interested. I have researched a lot of Radiohead's videos which are artistic and different form the usual rock videos as well. I think that my music video fit in with all of the other Radiohead videos as it is different and tell a narrative like their music video of "Pyramid Song". I also edited the video footage and changed the exposure, contrast, brightness, saturation and white point to give the video a dull, gritty, bluish tone. My video also matches the music as when the beat stops and starts again, the video changes too to match it. This is a convention that I have used and kept. I have also decided to keep my video in chronological order which most music videos do.
My CD cover and poster develop conventions of these products. I wanted the poster to look more like a movie poster as I wanted to focus on the story telling aspect within the video. I added quotes from magazine that I made up and added an apple logo at the bottom to let the audience know that it is available on iTunes. The CD cover contains a lot of different images which symbolise different things. I also didn't want this to look too industrial, but more like a visual work of art. I have adapted these products and the conventions for them to fit my own vision and style.
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