Casting Crowns- Slow Fade

This music video was done by Provident Label Group which is a part of Sony Music Entertainment. This video also has a good narrative and uses interesting techniques to make it different and memorable. We first see a child waking up to her parents shouting and we see a broken photo of the family. The video then starts to go backwards and shows how the family got to where they are now. Things are breaking in reverse which reflects the broken state of the family. The video going backwards shows the audience what the father of the family had done. The time reverses all the way back to when the family are in church and the daughter changes the father's mind on the things he will do that will break their family apart. I really like the technique that this video uses of going backwards in time as it is interesting to watch and the audience would want to know the story behind the family.