Thursday, 4 November 2010

Casting Crowns- Slow Fade



This music video was done by Provident Label Group which is a part of Sony Music Entertainment. This video also has a good narrative and uses interesting techniques to make it different and memorable. We first see a child waking up to her parents shouting and we see a broken photo of the family. The video then starts to go backwards and shows how the family got to where they are now. Things are breaking in reverse which reflects the broken state of the family. The video going backwards shows the audience what the father of the family had done. The time reverses all the way back to when the family are in church and the daughter changes the father's mind on the things he will do that will break their family apart. I really like the technique that this video uses of going backwards in time as it is interesting to watch and the audience would want to know the story behind the family.

The Fray- Never Say Never

The Fray - Never Say Never (Official Music Video). Watch more top selected videos about: The Fray


This video was done by Sony Music Entertainment. It starts with a close up of the singer in the band and then it starts raining and we can see police lights. This creates a suspense with the audience as we don't know what's going on because we can't see the rest of the scene. The camera zooms out to show people in the background running around him panicking, however, the focus is still on the artist as he is the only calm one walking at a slow pace. The mise en scene is a chaotic neighbourhood with destroyed cars, police lights and a lot of smoke. The camera is moving backwards as the artist walks in front of the camera. A few pan shots are also used to give the full sense of the destruction of the street with bombs and explosions going off. The artist then sees someone and the camera pans 180 to show a woman in the distance. The video may represent the state of mind of the man without the woman, or it could also mean that even though there's a lot of chaos in their life, they can still be together without changing the way they feel about each other. The thing that I really like about this video is that is is done in one shot, which keeps the viewer focused and engaged to the narrative.

Placebo- Song To Say Goodbye



This music video was written and directed by Philippe Andre. It starts off with a shot of a child driving a car and an adult, who seems like his father, sitting in the back seat. The child looks in the rear-view at the father as if he is looking after him. This represents a type of role reversal. The father seems depressed and suicidal and keeps breaking down. The young boy might be a young carer as he is always comforting him and having to act older than he is. The video shows the role reversal of a parent and child relationship and how the parent is sometimes the dependant one for some things. I really like the narrative in this video as it is quite different and very emotional. It is also like a shot film rather than a music video, however it relates to the song lyrics and gives it another meaning that is quite unexpected.